The Best Things About Direct Selling Business

Welcome to Direct Selling!

Direct selling, says Wikipedia "is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling." This definition is true only in part, for I cannot agree that direct selling is merely peddling goods to consumers. We are engaged in direct selling but thank God that we are not peddlers, but rather entrepreneurs. First of all, let's have a glimpse of the best things about direct selling.

Direct Selling is a great opportunity to make volumes.

A few weeks ago I wrote the following to my friends:

1. THE BRIGHT SIDE OF DIRECT SALES. a. It was around three years ago when I happened to buy an automotive part (cost of around $2) from a very sizable hardware at Monteverde, Davao City [Philippines]. I noticed that I was the only customer, and there was no single employee. As such, the owner was the one rummaging through the boxes of nuts and bolts (by the hundreds of them) to look for that one cheap, lousy bolt I needed. What a display of a fading business profitability and dried-up market!

What is a grocery or hardware business if you cannot make volumes? In direct sales, your production is limited only by your ability to organize people. True, direct selling (I'm referring to the traditional direct-selling operations) is a more credit-extension type of business. Hence, it is very rocky a career. There is, however, a bright side of it. A particular friend told me: "My total salary for one year as a public teacher I earned in one month only in my direct selling business." Yes, you can make volumes so quickly with direct sales. Thanks to the magic of credit extension!

Direct Selling: An Effective Marketing Method

Direct Selling is a strategically adequate and effective method of selling a product. Hence, there are endless opportunities for it.

I read somewhere about a sales agent who claimed to have been living below poverty. Then he was raised to the poverty level (to borrow from his description of his financial story) because of his engagement in sales. He wrote: "The owner of my company took me to the second floor of his building. From there we could view clearly on the ground the hundreds of people producing the products of which I was the salesperson. "Son," the owner seemed solemn in his voice, "have you seen all these people producing our products. . .THEY ARE DEPENDENT ON YOUR SALES FOR THEM TO CONTINUE WORKING." Direct selling is the key. Indeed, it is much, much better than the wait-for-the-cash-to-come business.

But the very best thing about direct selling (as a distributor) is that it is not capital intensive to start with.

My observation is as good as yours. There are thousands of so-called "executives" who don't know how to do business with their retirement money. I knew of a highly appreciated bank manager who became an insurance agent after retirement. He had money but didn't have a business of his own. Why, because business is not in his blood; because he wants to be always on the safer side of things--very much afraid to take a financial risk! But direct sellers are a different breed. And they are building a business of their own by using other people's money through the backdoor known as credit extension. The best thing about direct selling is that it does not require tons of money to start with.

[Note: Last updated: 1-30-2017]